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#FF11 Behavioral finance explores how psychology affects investor decisions.

It challenges the traditional assumption of rational decision-making in economics by examining why and how people make irrational financial choices. that #FF11 Behavioral finance explores how psychology affects investor decisions.

The Power of Loss Aversion-
Did you know that people tend to fear losses more than they value gains?
This is known as loss aversion, a key concept in behavioral finance. Let’s dive into the numbers!

Studies show that losses are psychologically twice as powerful as gains.
Fact: A study by Nobel Prize winners Daniel Kahneman and Amos Tversky found that the pain of losing $100 is roughly equivalent to the joy of gaining $200.

Insight: This bias can lead to irrational financial decisions, like holding onto losing investments for too long or avoiding risky, yet potentially rewarding, opportunities.

Stay tuned with hashtag#financialfridays11 for more insights into your financial behavior.

How do you handle losses? Share your thoughts in the comments!
*Source: Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica.

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