Finlabs India

Founder's Desk

Systems build companies. Values build empires
– By Sudipto Roy In India, we’ve seen both stories play out. We built magnificent systems and then watched them collapse. We also built value-driven...
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Google's Shift from SEO to AEO: Human Empathy Trumps AI
– By Sudipto Roy From SEO to AEO: When Google Had to Kill Its Own Baby For 2 decades,the internet trained us to search.We learned keywords.We gamified...
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Rules of Fundability As Learned by Us
– By Sudipto Roy (Yes, we’re a startup too.) When we started we thought funding was all about ideas, innovation, intelligence.3 yrs later, we’ve...
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Corporate Success Doesn't Guarantee Startup Success
– By Sudipto Roy The Harsh Truth Nobody Likes Hearing: Corporate Champions Don’t Always Become Startup Gladiators (And yes, your ego might feel attacked....
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Brand Love vs Profitability: The Oxygen of Business
– By Sudipto Roy Brand love is intoxicating.But profitability is oxygen.The startup ecosystem has seen this movie more than once iconic brands, cult...
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