Festivals like Ganesh Chaturthi, Dassera, Diwali, Eid, Christmas etc aren’t just about celebration—they often mark fresh beginnings. That same sentiment drives investor behavior.
According to a Mint article, investors tend to take action during this period because :
- Some may receive annual bonuses or incentives or gift money
- Feel emotionally primed to “start something positive”
- Engage in goal setting for the upcoming year
One of the most powerful cultural practices is Muhurat trading, where investors make a token investment during Diwali on the belief that it brings long-term wealth and prosperity. While symbolic, this often translates into real investments made at the start of the festive season.
Rise of “SIP Gifting” in India
More investors are now using festivals to gift SIPs to their children, siblings, or even domestic staff, as a smarter alternative to cash.
As reported by Economic Times and AMFI, SIP volumes remain strong during the festive quarter, with ₹17,073 crore in SIPs collected in last November, showing that disciplined investing continues even as people spend more on festivities.
“Mutual funds are not just an investment tool, they’re becoming part of India’s festive gifting culture.”
— Economic Times, Nov 2023
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