About the Role 

At Finlabs, marketing is about driving business growth, not just creating campaigns. 

We’re looking for a proactive, self-driven Growth Marketing Executive who is passionate about generating qualified leads, experimenting with new ideas, and improving marketing performance through data, creativity, and technology. 

This is not a checklist-driven execution role. We are looking for someone who constantly asks: 

• How can we generate more qualified leads? 
• How can we improve conversions? 
• What can we automate? 
• What can we optimise? 
• What new growth opportunities can we uncover? 

If you’re naturally curious, enjoy experimenting, leverage AI to work smarter, and take complete ownership of your work, we’d love to hear from you. 

Key Objective 

Your primary responsibility will be to generate high-quality leads and contribute to business growth through digital marketing initiatives, performance marketing, marketing automation, content, analytics, and continuous experimentation. 

Key Responsibilities 

Growth Marketing & Lead Generation 

• Plan and execute lead generation campaigns across digital channels. 
• Identify innovative opportunities to increase qualified leads and improve marketing performance. 
• Continuously experiment with new growth ideas, acquisition channels, messaging, and campaigns. 
• Support customer acquisition initiatives across products and services. 
• Assist in planning and executing product launches, campaigns, webinars, and events. 
• Research competitor strategies and industry trends to identify growth opportunities. 

Website Growth & Conversion Optimisation 

• Monitor website performance using Google Analytics (GA4) and other analytics tools. 
• Identify opportunities to improve website traffic, engagement, and conversions. 
• Create and optimise landing pages for marketing campaigns. 
• Support Conversion Rate Optimisation (CRO) initiatives by improving user journeys, CTAs, and landing page performance. 
• Monitor website health and recommend improvements to enhance visitor experience. 

Marketing Automation 

• Execute and optimise email marketing campaigns and automated customer journeys. 
• Support CRM workflows and marketing automation initiatives. 
• Manage promotional WhatsApp campaigns through Meta Business Suite. 
• Assist in audience segmentation and nurturing campaigns. 
• Help improve lead nurturing processes through automation. 

Paid Marketing 

• Plan, execute, and optimise paid advertising campaigns on Meta and LinkedIn. 
• Monitor campaign performance, audience targeting, budgets, and conversions. 
• Suggest improvements to maximise campaign ROI and reduce cost per lead. 

Content & Social Media 

• Create compelling marketing copy for blogs, landing pages, newsletters, website content, email campaigns, and digital assets. 
• Assist in managing content across LinkedIn, Instagram, X, Facebook, and YouTube. 
• Schedule and publish content using content planning tools such as Notion. 
• Monitor industry trends, hashtags, and competitor activities to suggest fresh content ideas. 
• Build community engagement by responding to audience interactions where required. 

Analytics & Reporting 

• Monitor website traffic, campaign performance, and lead generation metrics. 
• Track campaign performance using UTM parameters and campaign attribution best practices. 
• Prepare weekly and monthly marketing performance reports. 
• Build and maintain marketing dashboards. 
• Generate actionable insights to improve campaign performance. 

Marketing Operations 

• Maintain marketing dashboards and campaign trackers. 
• Execute bulk email campaigns. 
• Coordinate WhatsApp promotional campaigns through Meta Business Suite. 
• Support CRM updates and marketing database management. 
• Assist in day-to-day marketing execution across multiple channels. 
• Work closely with Product, Design, Sales, and Content teams to ensure timely execution of campaigns. 

Required Skills 

• 0-2 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing. 
• Strong understanding of lead generation concepts and digital marketing fundamentals. 
• Familiarity with Google Analytics (GA4). 
• Basic understanding of Meta Ads Manager and LinkedIn Campaign Manager. 
• Good understanding of SEO fundamentals and AI Search Optimisation (AIEO). 
• Knowledge of Conversion Rate Optimisation (CRO). 
• Understanding of UTM tracking and campaign attribution. 
• Excellent written communication and copywriting skills. 
• Strong analytical and problem-solving abilities. 
• Ability to multitask and manage priorities effectively. 

AI-First Marketing 

AI is an integral part of our marketing workflows. Candidates should be comfortable using AI-powered tools to improve productivity, research, content creation, campaign planning, reporting, and ideation. 

Experience with tools such as ChatGPT, Gemini, Claude, GitHub Copilot, or similar AI platforms will be highly preferred. 

What We’re Looking For 

We’re looking for someone who: 

• Thinks like a growth marketer, not just a marketing executor. 
• Has a strong passion for lead generation and business growth. 
• Takes complete ownership of assigned projects. 
• Is proactive and doesn’t wait to be told what to do. 
• Brings fresh ideas and enjoys experimenting. 
• Makes data-driven decisions. 
• Is highly organised and detail-oriented. 
• Communicates proactively while working remotely. 
• Is self-disciplined and accountable. 
• Learns quickly and adapts to new technologies. 
• Is comfortable working in a fast-paced, collaborative environment. 
• Has a bias for action and continuously looks for ways to improve processes and outcomes. 

Why Join Us? 

• Opportunity to work on multiple B2B SaaS and FinTech products. 
• Exposure to modern growth marketing strategies and AI-powered marketing workflows. 
• Freedom to experiment, innovate, and bring your ideas to life. 
• Collaborative remote-first culture with opportunities to learn across functions. 
• Work that directly impacts business growth and customer acquisition. 
• Opportunity to work with esteemed brands of India.