About the Role 

We’re looking for a proactive and enthusiastic Web Developer & Growth Marketing Executive who enjoys building, improving, and optimizing digital experiences. This role goes beyond website maintenance. You’ll play a key role in enhancing our digital presence, supporting marketing campaigns, and driving continuous improvements that increase website traffic, engagement, and lead generation. 

We’re looking for someone who doesn’t wait to be told what to do. If you’re someone who constantly asks, “How can we improve this?”, enjoys experimenting with new ideas, and takes ownership of your work, you’ll fit right in. 

Key Responsibilities 

Website Development & Management

• Develop, update, and maintain company websites using React and WordPress. 
• Ensure websites are secure, responsive, fast, and optimized for performance. 
• Regularly monitor website health, uptime, and user experience. 
• Create and maintain landing pages for marketing campaigns. 
• Implement new website features, forms, and functionality as required. 
• Troubleshoot and resolve website issues promptly. 
• Coordinate with design and content teams to publish and update website content. 

Website Development & Management

• Continuously identify opportunities to improve website traffic, engagement, and conversions. 
• Implement SEO and AIEO (AI Search Engine Optimization) best practices to improve discoverability across traditional search engines and AI-powered search experiences. 
• Optimize website speed, Core Web Vitals, and overall user experience. 
• Conduct periodic website audits and recommend improvements. 
• Stay updated with the latest web technologies, AI search trends, and digital marketing best practices. 

Analytics & Performance Monitoring

• Monitor Google Analytics (GA4) and other website performance tools. 
• Track visitor behaviour, traffic sources, conversions, and engagement metrics. 
• Generate periodic reports with actionable insights and recommendations. 
• Identify opportunities to improve user journeys and campaign performance. 

Growth Marketing Support 

• Support execution of digital marketing campaigns across multiple channels. 
• Maintain marketing dashboards and campaign trackers. 
• Execute bulk email campaigns using marketing automation platforms. 
• Send WhatsApp promotional campaigns using Meta Business tools. 
• Support lead generation initiatives and campaign execution. 
• Assist with website updates, campaign landing pages, forms, and promotional assets. 
• Coordinate with internal teams to ensure timely delivery of marketing initiatives. 

Innovation & Continuous Improvement 

• Research new tools, plugins, AI solutions, and automation opportunities. 
• Identify innovative ways to improve website performance, user engagement, and marketing efficiency. 
• Recommend and implement improvements independently. 
• Take ownership of projects from ideation through execution. 
• Continuously experiment, learn, and bring fresh ideas that contribute to business growth. 

Skills & Qualifications 

Mandatory Technical Skills 

• 1-3 years of experience in web development. 
• Strong hands-on experience with React.js. 
• Good working knowledge of WordPress. 
• Strong understanding of HTML5, CSS3, JavaScript, and responsive web design. 
• Experience creating and managing landing pages. 
• Working knowledge of website hosting, domains, SSL, and basic server management. 
• Strong understanding of Google Analytics (GA4). 
• Good understanding of SEO principles and website optimization techniques. 
• Basic knowledge of AIEO (AI Search Engine Optimization) and how websites can be optimized for AI-powered search experiences. 
• Familiarity with Git or other version control systems. 

AI & Marketing Skills 

• Comfortable using AI productivity tools such as ChatGPT, GitHub Copilot, or similar tools to improve efficiency, content creation, coding, research, and automation. 
• Experience with email marketing platforms. 
• Experience with Meta Business Suite and WhatsApp promotional campaigns. 
• Familiarity with CRM and marketing automation tools is an advantage. 
• Basic understanding of digital marketing and lead generation. 

What We’re Looking For 

We’re looking for someone who: 

• Takes ownership and accountability for their work. 
• Is proactive and identifies opportunities instead of waiting for instructions. 
• Has a growth mindset and enjoys learning new technologies. 
• Brings innovative ideas and continuously seeks improvements. 
• Thinks from the user’s perspective and focuses on delivering a great digital experience. 
• Is comfortable working independently in a remote environment. 
• Has strong problem-solving and analytical skills. 
• Pays attention to detail and delivers high-quality work. 
• Communicates effectively and collaborates well with cross-functional teams. 
• Has a “can-do” attitude and enjoys taking initiatives that create measurable business impact. 

Why Join Us? 

At Finlabs, you’ll work at the intersection of technology and marketing, contributing to projects that directly impact business growth. You’ll have the freedom to experiment, innovate, and own initiatives from concept to execution. We value curiosity, continuous learning, and people who don’t just complete tasks but actively look for ways to make things better.