“The Mom Test” by Rob Fitzpatrick is a practical guide for entrepreneurs on how to have better conversations with customers and get valuable feedback without being misled by compliments or false enthusiasm. The book offers a fresh perspective on customer discovery by addressing one of the biggest challenges in startups—how to get honest feedback, even from people who may not want to hurt your feelings, like your mom. It is ideal for anyone developing a new product or business idea and wanting to validate it effectively.
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