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– By Sudipto Roy From SEO to AEO: When Google Had to Kill Its Own Baby For 2 decades,the internet trained us to search.We learned keywords.We gamified algo.We built empires around SEO.Entire agencies were born to understand how to rank on Google. And now? We are entering the age of Answer Engine Optimisation (AEO). Where […]

– By Sudipto Roy (Yes, we’re a startup too.) When we started we thought funding was all about ideas, innovation, intelligence.3 yrs later, we’ve realised it’s also about missing data-room files, founders forgetting who owns how much and Excel sheets that crash at midnight.So instead of preaching, here are the Rules of Fundability we’ve learnt

– By Sudipto Roy The Harsh Truth Nobody Likes Hearing: Corporate Champions Don’t Always Become Startup Gladiators (And yes, your ego might feel attacked. Don’t worry. Mine was too.) There is no guarantee none whatsoever that a rockstar corporate leader will become a successful startup founder.I’ve seen it many, many times.A few of them were

– By Sudipto Roy Brand love is intoxicating.But profitability is oxygen.The startup ecosystem has seen this movie more than once iconic brands, cult followings, glowing press, and yet silence in the P&L. Howard Marks once said: “Being early is the same as being wrong.”In startups, being loved without sustainable economics is often the same as

– By Sudipto Roy If you’ve built businesses across geographies, you’ll know this:In the West, Dec 31feels like fairy lights,polite optimism, and “Let’s circle back in Jan.” In India, Mar31 feels like Excel sheets sweating,CFOs not taking calls, and the last over of a World Cup final.Same concept.Very different adrenaline. 1. In the West,  Yr-End

– By Sudipto Roy A personal story about connection, growth, and the power of long-term mentorship. A Call That Took Me Back A few weeks back, I got a phone call from someone I’ve known for over four decades in fact, more than I’ve known my wife (a statement I plan to quietly gloss over