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Empowering Her Wallet: Decoding the Financial Landscape of Urban Indian Women

A recent joint study by DBS Bank India and Crisil sheds light on the financial behaviours and preferences of women earners in India’s metros. The study surveyed over 800 women across 10 cities, focusing on financial decision-making, investment patterns, digital adoption, and banking product preferences. Key findings include a significant proportion of women being risk-averse, […]

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From Invisible to Indispensable: Making Financial Planning More Valuable

From Invisible to Indispensable: Making Financial Planning More Valuable

In his book “Selling the Invisible,” marketing expert Harry Beckwith explains how difficult it can be to sell intangible services like financial planning. Unlike tangible products that customers can touch, see, and feel, financial planning is an invisible service that can be hard to quantify and communicate to potential clients. But just because financial planning

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